Speaking on The Joel Klatt Show, Klatt argued that Indiana’s historic season isn’t being fully appreciated because of the logo on the helmet, not the résumé on the field. According to Klatt, if another blue-blood program were producing the same results, the national conversation would look very different.

Ohio State's jerseys may soon be another opportunity for sports sponsorship.OSU and Learfield, a sports marketing company, announced they are extending their existing partnership to expand NIL opportunities and partnerships,