Tremfya is back on top, securing the No. 1 spot for TV pharma brand ad impressions in August. The Johnson and Johnson brand achieved an impressions SOV of 5.18%, securing 2.9 billion impressions with ...
A business can spend more time arguing about a 30-second script than it spends buying airtime. Then the media plan… Read More ...
Repeat adverts have triumphed this Christmas with five of the top ten performing TV spots in the UK reusing previous ads, consumer testing by Kantar shows. Cadbury’s Secret Santa was the most ...
When a TV commercial makes people feel something, it doesn’t just win in the moment – it sparks curiosity, drives searches, and fuels conversions. That’s why the “Breaking TV Ads Report,” jointly ...
Emotional response insights from System1’s Test Your Ad platform and Competitive Edge database reveals the top ten global ads from 2025 by emotional response, channel and category cut-through. The ...
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