Mobile app analytics is an increasingly competitive space, as reflected by two acquisitions unveiled Wednesday. Mobile app analytics firm App Annie acquired its competitor, the mobile analytics ...

Appboy, the mobile marketing automation vendor, is launching several new products today to help marketers develop and deepen relationships with mobile customers. By doubling down on predictive ...

What a time it’s been for AppLovin. In the past six months alone, the company’s stock price has increased by a massive 118%, ...

Enhancements to the mobile app analytics platform are among several recent updates implemented by Google. Google is very bullish on its redesigned mobile app analytics, going as far as to say it has ...

Matt Tubergen is VP and GM of Taptica, a performance-based mobile advertising network. Matt has over 10 years experience in the mobile app and content industry, bringing large brands and gaming ...

Google Analytics for mobile is essentially a monopoly, with almost 95 percent market share on Android. But the highest-rated apps use analytics packages like Mixpanel, Kochava, and Tune’s ...

Google has unveiled a new mobile analytics platform designed to help marketers and developers better measure their apps. Mobile App Analytics is currently available in beta form, with Google promising ...

Top Goldman Sachs analyst Eric Sheridan raised his price targets for AppLovin ($APP), Meta Platforms ($META), and Alphabet ...

ServiceNow Inc. today announced that it has acquired Appsee Ltd., an analytics startup focused on helping developers understand how users interact with their mobile apps. The financial terms of the ...

TEL AVIV, Israel, Sept. 19, 2017 /PRNewswire/ -- Today's mobile app users frequently experience touch gesture usability issues, according to a new report by mobile app analytics platform Appsee. The ...

How to use analytics to ensure your software launch is a success Your email has been sent Analytics is one of the most overlooked aspects of a software launch. Follow this guide for your next app ...

TEL AVIV, Israel--(BUSINESS WIRE)--ironSource (NYSE: IS), a leading business platform for the App Economy, today announced the launch of App Analytics, now available in beta. Designed specifically for ...