The "final summary" of a marketing plan is also normally called the "executive summary." This is where you summarize the contents of the marketing plan as well as briefly outline the key points that ...

Your business needs a marketing plan to narrow your target audience and guide all of your marketing efforts. A high-level marketing plan is one method of documenting your general marketing strategies ...

11 Marketing Plan Templates You Can (Legally) Steal for Free Your email has been sent A marketing plan defines key objectives and ensures your campaigns tie in to big-picture objectives. Putting this ...

SMPs consists of many different building blocks, all of which come together to make up the bigger picture. Once the bigger picture is clear and goals are set, the SMP serves as a blueprint to devise a ...

There’s no question that most entrepreneurs thrive on action. But as the Roman philosopher Marcus Tullius Cicero so aptly put it: “Before beginning, plan carefully.” Careful planning is precisely the ...

If you’re planning to revamp or create a marketing plan for your business, keep reading for the five steps you need to make it happen. Opinions expressed by Entrepreneur contributors are their own.

Business.com aims to help business owners make informed decisions to support and grow their companies. We research and recommend products and services suitable for various business types, investing ...

Learn how to write an executive summary. This guide shows you why to write it last, tailor it to your audience, include ...