Targeting matters most. Surveying the wrong audience can lead to misleading data and poor decisions, even if the questions themselves are solid. Weighting shapes reality. Overrepresenting certain ...
BOSTON--(BUSINESS WIRE)--Matter Communications — a Brand Elevation Agency that integrates PR, marketing and creative services — today released findings from its 2024 Marketing Outlook Survey. The ...
As third-party cookies come to an end, brands are focusing on collecting more zero-party data directly from their customers and prospects so they can better understand their needs and wants. Although ...