Cutting Edge, the premium men's grooming brand bringing barber-grade performance to consumers of every hair texture and skin type, today announced it has been recognized by Circana as the 2026 U.S.

Men care more about grooming now than they did five years ago, according to a recently released survey that asked nearly 2,000 men about their grooming habits. But what's driving this trend exactly?

Self-care is gender neutral and that truth is one we’re seeing more modern-day men embrace. As the men’s grooming industry rapidly evolves, one brand that has responded to the growing demand for ...

Most men’s grooming brands fall into one of two camps. Some feel like generic drugstore products with a slightly more masculine label slapped on the bottle. Others lean so hard into luxury that the ...

Having an adequate men’s shower routine says a lot about your personal grooming etiquette. It shows you value your looks and put serious thought into every detail before hopping in the tub. If only ...

CNN Underscored has a team of writers and editors who have many years of experience testing, researching and recommending products, and they ensure each article is carefully edited and products are ...