Amazon execs arrived at APOS to detail new content strategies, theatrical expansion plans, and a mobile-first push with the upcoming short-form initiative MX Fatafat. By Patrick Brzeski Asia Bureau ...

In 2025, top OTT players in India went on a content spree, spoiling audiences with choices. From Indian originals such as Special Ops 2, Panchayat 4 and Aashram 3 to global flagship shows like Squid ...

Amazon is playing a dual-platform game in India’s competitive streaming landscape, with Prime Video targeting subscription-ready consumers while its ad-supported Amazon MX Player courts viewers ...

Korean entertainment powerhouse CJ ENM is making its first major push into India’s streaming market through a new content partnership with Amazon MX Player, the e-commerce giant’s free ad-supported ...

Last year, season 3 of the Prakash Jha-directed series took the second spot among India’s top streaming originals with 27.1 million views. It beat out the likes of Paatal Lok, Panchayat, Dabba Cartel, ...