Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Loyalty programs are always evolving based on new technology, current social trends and even ...

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. With summer travel in full swing, frequent flyer loyalty ...

Too many loyalty programs operate like rusty hand-cranked machines that require immense effort for a single turn. They rest on the premise of short-term retention, a model that stalls the moment a ...

Hotel loyalty programs often sound like the perfect way to gain a little extra from your trips, but how do these programs stack up? An expert has the lowdown.

It seems that every retailer has a loyalty program these days. Because of this, their universality is raising the bar. To capture customers’ attention, it’s no longer enough just to offer discounts or ...

Note: This is part one in a two-part series on the future of loyalty. The second will get into some examples of how programs are evolving. One of the realities of today’s inflationary puzzle is ...

Acquiring new customers may sound like the pivotal logical marketing goal, but retaining existing ones can generate more profit, if you offer the right incentives. Paid or premium programs encourage ...

Your best bet is to enroll in a rewards program for stations you frequent — including new ones you’ll use on your trip. And ...

Grocery loyalty apps don’t just give you discounts, they track who you are, what you buy, and how often you shop, then use it to target you or sell to adve ...

Consumers are facing inflation and scaling back at least some of their spending as a result. Retailers can adapt to a slower-growing or contracting global economy by cultivating stronger relationships ...

LONDON--(BUSINESS WIRE)--The global Loyalty Programs market size is expected to grow over USD 200 billion at a Compound Annual Growth Rate (CAGR) of 13.0% during the forecast period of 2019-2024.

Hotel loyalty programs that waste money The promise sounds perfect. Book rooms with the same hotel chain, rack up points, ...