At the Eureka Innovation Lab in San Francisco, testing is underway, but you won't find a white coat in this laboratory. Here, you're more likely to find a pair of jeans - denim jeans, loaded into ...

These reimagined 501s may stray from the original. But what they lack in authenticity, they more than make up for in ...

The "Dakota for Madewell" collection focuses on two foundational styles. The Dakota Longline Straight Jean is a cotton ...

SAN FRANCISCO (KGO) -- Wednesday was the 142nd birthday of the blue jean. To celebrate, Levi Strauss bought a very vintage pair of jeans. The jeans are from the 1880s, putting this pair among the ...

PORTLAND, Maine — There are vintage jeans. And then there are jeans from the American Wild West that are up for auction. A Maine auction house is putting up for bid a bona fide pair of Levi’s blue ...

Vintage Levi’s, the pair your parents may have worn, are being snapped up by denim collectors for thousands of dollars - regardless of their condition. Denim jeans or jackets manufactured before 1980, ...

Blue jeans giant Levi Strauss (NYSE:LEVI) made its return to Wall Street in March. It was a huge success. LEVI stock opened more than 30% above its $17 IPO price, and closed its first day of trading ...

Are Wrangler or Levi’s jeans best? Both Wrangler jeans and Levi’s jeans are steeped in tradition and are closely associated with the American way of life. Levi’s produced the first pair of denim work ...

The comedian, 34, arrived at the 2025 Emmy Awards in an unexpectedly casual outfit: a simple white Hanes T-shirt, Levi’s blue ...

Levi has leaned into western style trends, though mostly through high-end products. Now, the brand is rolling out products ...

Levi Strauss & Co. announced today that it is pausing commercial operations in Russia, as well as donating thousands of dollars in humanitarian aid to Ukrainian refugees. It's one of the many ...