The suite, designed for enterprise-level companies, consists of six products that can be used together or on their own and integrate with AdWords and DoubleClick. Google is unwrapping a suite of ...

Google announced that the URL to Google’s structured data tool now redirects to a landing page. The landing page encourages users to try Google’s Rich Results page, while using a near invisible button ...

Why landing page testing is important for your business; how to identify testing opportunities through data; the different elements on a page to consider testing; types of tests; tools you can use; ...

dynares is an AI marketing and SaaS automation platform that helps businesses generate and optimize ad campaigns and AI ...

Moderator for this session is Allan Dick. There are three speakers, Tim Ash, James Roche and Scott Miller. There is new technology being used in this session by Offermatica where the presenter asks ...

Looking for fresh ideas on landing page testing? Do you have $157? If so, you can try all these tools. Yes, all. A single landing page that increases your conversion rate 20 percent would pay for your ...

Most creators and influencers build their brand on social media but that also means they’re building on borrowed land. The fix? A simple, powerful landing page builder built for creators. Let’s break ...

Bad landing pages can tank even the most beautifully constructed AdWords campaign. For many small businesses, the prospect of tackling landing page optimization on top of managing bids, keywords and ...

Chris McGee serves up tips for five landing page goals on ecommerce sites by using the tool Doppelpager, which allows marketers to copy and change existing landing pages to better support paid-search ...

Getting someone to click on your search ad is only half the battle. Once visitors arrive, the landing pages you display to them are a crucial component in converting them into buyers. This session ...