At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a ...

LEGO Batman Legacy of the Dark Knight at New York Comic Com 2025The game was playable at the DC Comics booth. They also had ...

The LEGO Group has officially unveiled the first sets in its new SMART Play line, introducing a new system that adds an extra ...

Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...

During its demonstration, Lego showed a custom Smart Tag that could read basic colors using the sensor, illuminating the ...

Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive ...

I think Lego might be really onto something with its tech-equipped Smart Play Smart Brick sets, but is it the future of Lego ...

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

The LEGO Group elevates building experiences with LEGO SMART Play, a new platform that makes LEGO creations interactive and ...

LEGO first made its jump into video games almost 31 years ago with LEGO Fun to Build on the SEGA Pico. Since then, games framed around the colorful Danish bricks and their iconic minifigures have ...