At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a ...

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

And probably the most important part of all, this Love Letters set is just $20! The caveat? Since it’s so new, you can only ...

During its demonstration, Lego showed a custom Smart Tag that could read basic colors using the sensor, illuminating the ...

Imagine your favorite LEGO builds coming to life—not with flashy screens or apps, but with real‑time sounds and reactions ...

Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive ...

Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...

The LEGO Group elevates building experiences with LEGO SMART Play, a new platform that makes LEGO creations interactive and ...

I think Lego might be really onto something with its tech-equipped Smart Play Smart Brick sets, but is it the future of Lego ...

The LEGO SMART Play™ All-in-One sets from LEGO Star Wars will be available for pre-order from January 9th and available to ...

LEGO's reveal of the Smart Brick and Smart Play builds has me frowning over features and how this new "layer" of production ...

Lego has released a new "Goonies" themed set containing nearly 3,000 pieces and 12 characters from the iconic movie. The "Goonies" 2,912-piece Lego set became available Nov. 23. Once assembled, the ...