There are drugstore lipsticks that rotate in and out of your makeup bag — you know, the wild colors you bought for Halloween and haven’t opened since — and then there are the ones that are staples.

Olivier Rousteing and L’Oréal Paris have teamed up on a capsule collection of lipstick, which marks the first foray into beauty for Balmain’s creative director. The lipstick line is to be unveiled ...

At CES, the consumer tech industry’s big tech show, L’Oréal unveiled two new digital products designed to help with a traditionally analog task: applying makeup. A tool called Hapta is designed to let ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. While Dame Helen Mirren’s seal of approval is more than enough ...

One of L’Oréal’s latest innovations is paving the way for inclusivity in the beauty space for those with disabilities and limited mobility. HAPTA is a handheld, computerized makeup applicator that ...

One of the world’s major beauty companies is rolling out a new product to make makeup more accessible — a "smart" lipstick applicator tool. The tool, called HAPTA, is the first handheld computerized ...

At L'Oreal, which makes lipstick at plants in Franklin and Piscataway, they think the Campaign for Safe Cosmetics is poisoning their business. The coalition got Johnson & Johnson to change the ...

In years past, L’Oréal has shown up at CES with gadgets that deliver personalized beauty products to consumers. From the Perso custom skincare dispenser to the YSL at-home lipstick maker, the ...

Bethenny Frankel is adding a new feather to her cap — and turning heads in feathered fashion. The 54-year-old entrepreneur ...

L’Oréal has returned to CES to unveil two makeup devices. HAPTA is a handheld, motorized applicator that the company created for people with limited hand and arm mobility. L’Oréal's Lancôme brand will ...