In 1947, Kix cereal ran a promotion for an "Atomic Bomb Ring" that contained radioactive polonium-210, one of the deadliest radioactive substances known to man. The promotion was real — for 15 cents ...
A class action over General Mills' labeling of Kix cereal as "natural" has been delayed until October while the U.S. FDA considers regulatory action over the meaning of "natural" claims. A class ...
Cereal prizes used to be a big deal. In the 1940s and 1950s, kids didn’t just eat breakfast; they studied the box, filled out mail-in forms, and waited weeks for something exciting to arrive.
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