ITV and Magnite have announced details of a partnership to widen the TV ad market. Marking the next phase in its strategy to enable generative AI ad creation, ITV is leveraging Magnite’s streamr.ai ...
ITV has broadcast its first advert created using generative artificial intelligence (GenAI), with a second due to air tonight. On Friday, UTV viewers in Northern Ireland saw an advert for Newry-based ...
ITV has announced the launch of linear addressable advertising across ITV2, ITV3, ITV4 and ITVBe in YouView homes, opening up addressable targeting for advertisers in live broadcast viewing across 1.3 ...
The deal continues ITV’s strategy of taking minority stakes in consumer-facing digital brands… ITV has announced a new ...
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