ITV has broadcast its first advert created using generative artificial intelligence (GenAI), with a second due to air tonight. On Friday, UTV viewers in Northern Ireland saw an advert for Newry-based ...

ITV is launching two new TV commercials which have been created using Generative AI as part of an expanded commercial creative production service to encourage Small and medium-sized enterprises (SMEs) ...

ITV and Magnite have announced details of a partnership to widen the TV ad market. Marking the next phase in its strategy to enable generative AI ad creation, ITV is leveraging Magnite’s streamr.ai ...

After a big hint as to when the hit drama will return, Vera viewers now know when they'll be back to watch the final series, thanks to a very revealing new TV advert. And they don't have long to wait.

ITV has launched Dynamic Pause Ads, with custom adverts generated for users on ITVX when they pause on-demand content on connected TVs. The new format is launching with British Airways as the initial ...