Yahoo Finance

IAS Introduces New Quality Attention™ Optimization and Social Attention Measurement

New Pre-bid Product Allows Advertisers to Optimize Campaigns to Deliver High Attention Scores That Maximize Campaign Performance and Scale IAS Will Now Also Offer New Social Attention Reporting in ...
Yahoo Finance

IAS ANNOUNCES NEW FEATURES AND INCREASED AVAILABILITY FOR ITS FIRST-TO-MARKET META OPTIMIZATION SOLUTION

NEW YORK, Feb. 13, 2025 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced new features and increased global availability ...
Nasdaq

IAS Launches New AI-Driven Contextual Category Reporting for Meta Platforms, Maximizing Optimization and Precision for Advertisers

New Reporting Provides Contextual Measurement Beyond Industry Brand Safety and Suitability Categories Aligned to IAS's First-to-Market Optimization Solution for Meta As part of Total Media Quality ...
Advanced Television

IAS appoints Furze as Head of Data Science

Integral Ad Science (IAS), the media measurement and optimisation platform,has announced that Melissa Furze joined the ...
Stockhouse

IAS Introduces New Quality Attention(TM) Optimization and Social Attention Measurement

New Pre-bid Product Allows Advertisers to Optimize Campaigns to Deliver High Attention Scores That Maximize Campaign Performance and Scale IAS Will Now Also Offer New Social Attention Reporting in ...