Web analytics can provide an insight into the performance of a website. Many Web hosting packages include Web analytics tools. Free services such as Google Analytics, which can be used in any site, ...

Anna Baluch is a freelance writer from Cleveland, Ohio. She enjoys writing about a variety of health and personal finance topics. When she's away from her laptop, she can be found working out, trying ...

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Microsoft Clarity is one of the best analytics tools you might not know about. This powerful, free tool enriches your existing analytics and customer profiling, offering deeper insights into user ...

The recently published 2025 Website Analytics Emotional Footprint report from global IT research and advisory firm Info-Tech ...

I track conversion rates on our website. A consultant says I need to track take rate, too. What is take rate, and should I care? —Shari Rosen Conversion Rate is the ratio of the people who took a ...

Top 10 Web Analytics Segmentation Tips Mastery of the art and science of web analytics doesn’t rely on inventing a “god metric” or replicating a fancy dashboard. Insights are derived from ...

Google Analytics (GA) is a free tool offered by Google to track activity that occurs on your website. With GA installed on a site, you can see how many visitors your website/app has, what pages ...

Web analytics is the collection, reporting, and analysis of data generated by users' visiting and interacting with a website. Web publishers can easily access the Web Analytics Dashboard at any time.

With Web traffic, a "referral" is like a recommendation from one website to another. Google Analytics helps you view these referrals, which then add to your understanding of how customers find your ...

There are certain actions though that can be exactly measured, as they are recorded in back end systems. We know exactly how many transactions are placed, leads are generated, contact forms submitted, ...

Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...