I reckon most of us have had the thought at least once – if I’m looking at a “red” ball, why would I think the other person ...

Just when you think you've seen it all, researchers claim to have developed a way for people to see a color the human eye has previously never seen before. They're calling this new shade 'Olo.' I want ...

Humans struggle to distinguish colors in the dark because of how our eyes adapt at different light levels. | Credit: Dmitri T/Shutterstock ...

Scientists have discovered a new color... but you can only see it through a laser. How did scientists make the discovery and what could it mean for how we see color? But none of the green you'll see ...

From early childhood, we’ve been taught to recognize the colors of the rainbow—red, orange, yellow, green, blue, indigo, and violet—using the iconic acronym ROYGBIV. We see them in nature, on color ...

Our tastes are influenced by what we see. Close your eyes and think about the perfect croissant, burnished and golden brown. A juicy tomato, ready to eat, vibrantly red and practically screaming, “I’m ...