There's a prevailing misconception in startups that good design is all about making things look pretty. Founders, eager to stand out in competitive markets, often fixate on the visual aspects of their ...

Your product might be a Norman Door — a design so bad it requires instructions to use. Many product managers and teams make the mistake of designing for themselves and not for the users. Product ...

Forbes contributors publish independent expert analyses and insights. We set an example for a better future via education and research. Launching new products is never a straight line—it’s a ...

Product design and cybersecurity may seem worlds apart, but they share a common goal: creating systems that people can trust, use intuitively and engage with seamlessly. Cybersecurity solutions that ...