Chris Gotterup is on a heater with the new Bridgestone Tour B X golf ball. Learn more about the new 2026 Tour B family. The ...

How the Genius Ball, five years in development and backed by Charles Schwab, aims to bring data-driven insight to putting, ...

On this week's episode of GOLF's Fully Equipped, co-host Jake Morrow details his testing with the Callaway Chrome Tour golf balls. The post The most impressive thing about this golf ball might not be ...

With the new 2026 TP5 and TP5x golf balls, TaylorMade is taking aim at a problem you never knew about when it comes to golf ball paint. The post TaylorMade’s 2026 TP5, TP5x golf balls show why paint ...

You may have heard a lot about golf ball compression but what does it mean, how is it measured and how does it affect the ...

Titleist is releasing new 2026 versions of its Tour Soft and Velocity golf balls, aimed at enhancing the core characteristics of each. The post Titleist releases 2026 Tour Soft, Velocity golf balls.

The three-time PGA Tour winner reflects on how 2025 changed him, why he wants a hole-in-one at TPC Scottsdale, and finding ...

Golf’s governing bodies plan to introduce the golf ball rollback in 2028, and it’s a change the sport desperately needs. The pace of technological progress has already forced many historic courses to ...

Forbes contributors publish independent expert analyses and insights. Erik Matuszewski's coverage spans golf businesses, news & destinations What would happen if three golf addicts with resources, ...