Why our Fashion Editor loves George at Asda's new affordable gymwear range
The George line has long been a favourite of mine, from collaborations with iconic brands like Roksanda to staple, affordable ...
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Asda: George brand to sell second-hand clothing in shops
the George at Asda brand has joined forces with specialist wholesaler Preloved Vintage Kilo. The move comes after Asda launched a scheme encouraging customers to take unwanted clothes back to stores.
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Asda rolls out new George collection in 50 UK stores - with clothing from £7
George at Asda has launched its new activewear brand Gym Locker nationwide, following a trial in 2024. The collection offers ...
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Asda promotes clothing boss Liz Evans
Evans joined Asda as managing director of George in January 2022. In her new role, she will lead the retailer's store operations on a permanent basis alongside her leadership of the clothing division.
In pictures: George at Asda launches new activewear line
George at Asda has launched its new activewear brand, Gym Locker, across 50 stores following a successful online trial in ...