British supermarket chain Asda is preparing to launch a pilot standalone store that is dedicated to its clothing and homeware brand George.

Asda has opened its first stand-alone George concept store in Leeds. The shop features George clothing, home and garden ranges from the supermarket and is located in the Crown Point Retail Park ...

Asda's George clothing brand has unveiled the launch of its new Exclusively at George range in a "supermarket fashion first", offering shoppers a selection of clothing pieces that will "stand the test ...

ASDA has kicked off a massive sale, with household essentials and clothing starting at just 42p. The budget-friendly ...

The George label launched in 1989 when fashion guru George Davies teamed up with Asda to make the UK’s first-ever supermarket clothing brand.

George at Asda has hailed market-beating growth in online and in-store takings, positioning it as the UK’s third-largest fashion retailer by sales volume.

Asda's in-house clothing and homeware brand George has reported a "record start" to its back-to-school season, with store sales almost doubling year on year in the first two weeks of the campaign.