The soft and romantic styling of LoveShackFancy is coming to a Gap store near you. Gap teamed with the U.K.-based female-founded brand that helped usher in 2020’s cottagecore craze with its signature ...

When does a style become iconic? Gap told us it'd be celebrating its first ever Hoodie Day, on October 15, for the style's 30th birthday. I wasn't sure the style was ready for a branded holiday. Then ...

I recommend a buy rating on The Gap stock as it could see tailwind from 2024 holiday sales results but also a strong 2025 economy driving consumer spend on apparel. The key upsides are a strong profit ...

Gap is partnering with New York-based designer Sandy Liang on a women’s and kids’ apparel collection launching Friday. Liang, who graduated from Parsons School of Design and started her company ...

The actress tells PEOPLE about her history with the iconic American clothing brand and how her getting-ready routine changed after her MS diagnosis in 2018 Selma Blair is officially an icon — and ...

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Gap is placing culture-shapers center stage for its fall campaign, titled “Icons,” according to a press release. The campaign launched Sept. 6 and will run across digital media, out-of-home and Gap’s ...