Cartoon characters are often used to market so-called junk food to children. However, new research from Italy suggests that the same technique might be used to nudge preschoolers into eating more ...

The same marketing tactics used to sell sugary cereal and junk food to children could just as effectively sway youngsters to want more fruit and vegetables, a recent study suggests. Researchers from ...

Children significantly prefer the taste of junk foods branded with licensed cartoon characters on the packaging, compared with the same foods without characters, finds a new study from the Rudd Center ...