Perimeter Solutions, the company that makes the substance, explains its hot pink hue. As crews battle fires in Los Angeles, the hot pink fire retardant they’ve dropped to stall the flames’ advance has become one of the striking visuals to come out of the disaster.

Aircraft battling fires raging through the Los Angeles area are dropping more than water: Hundreds of thousands of gallons of hot-pink fire suppressant ahead of the flames in a desperate effort to stop them before they destroy more neighborhoods.

Aircraft battling fires raging through the Los Angeles area are dropping hundreds of thousands of gallons of hot-pink fire suppressant in a desperate effort to stop the flames.

Streets in Southern California were painted red this week as planes continue to fly overhead dropping red clouds over burned areas. But why is it red?

Massive fires continue burning after igniting in the foothills of Pacific Palisades, and Altadena, forcing thousands to evacuate amid a life-threatening and destructive windstorm slamming Southern California.

Fire officials are using aircrafts to drop pink flame retardants over portions of L.A. to stave off the spreading wildfires in the region.