Expedia Group, the online travel agency giant, is here for the retail media revolution. The company has had an ad business for more than 20 years, because flights or hotels can be promoted based on ...

Expedia is Netflix’s first global advertising partner to activate a multimarket campaign on the streamer’s ad-supported plan throughout 2024, according to details shared with Marketing Dive. The ...

Don't get us wrong: Expedia, Vrbo and Booking.com will all get mileage out of their in-game or pre-game Super Bowl ads. But they lack breakthrough potential. Booking.com and Expedia released their ...

Expedia has launched a new behaviorally targeted ad format that allows advertisers to reach consumers when they are planning trips and are more likely to make travel-related purchases. The new ...

Photo Caption: An image from an Expedia.com TV ad, Lemons, emphasizing its member pricing. Expedia is doing some smart things. Focusing on luring repeat customers and thereby limiting payouts to ...