Today's customers often value experiences over products and are drawn to brands offering outstanding experiences that encompass the shopping process, customer service, product usability, brand culture ...

Forbes contributors publish independent expert analyses and insights. Jeff has written about travel, sports & loyalty w/ a focus on Gen Z. Great brands have always promised more than just a product or ...

Back in the spring of 2020, as the world was shutting down in response to the outbreak of COVID, few knew what the future would hold. For the experience and events industry, questions were being asked ...

Branding in the tech industry goes beyond visual elements. It involves creating a meaningful identity that resonates with the audience, inspires loyalty and differentiates the company from competitors ...

NASHVILLE, Tenn. & CAMBRIDGE, Mass.--(BUSINESS WIRE)--According to Forrester’s (Nasdaq: FORR) Brand Experience Index (BX Index™), both customers and noncustomers are more likely to purchase from, ...

Opinions expressed by Entrepreneur contributors are their own. The following is the fourth in the series “Marketing Like the Big Brands,” running every other week in which marketing expert Jim Joseph ...

In digital marketing, a common belief is that everything can be measured – clicks, conversions, and ROI. Many advertisers assume that brand awareness is unnecessary and that performance marketing ...

The first strategy is commonly known as a house of brands. In large markets, companies often launch many small brands to gain ...