Elf on The Shelf’s founder reveals how a single Jennifer Garner paparazzi photo turned a small family business into a ...

Love them or hate them, the mischievous Elf on the Shelf has become one of the most popular Christmas traditions. But coming ...

Millie Bobby Brown has launched a holiday-themed Florence by Mills Fashion campaign, appearing as a festive “Mill on a Sill” ...

For its 20th anniversary, "The Elf on the Shelf" is offering a wide range of limited-edition products, including an ...

The post Disney Elf on the Shelf Ideas: 55 Magical Elf Scenarios appeared first on Baby Savers | Babysavers.com. I have ...

Elf on the Shelf will celebrate 20 years of magic soon. Love it or not, the tradition – started by Carol Aebersold and her daughter Chanda Bell back in 2005 – became a global phenomenon shortly after ...

The collaboration includes limited-edition chocolate packs, personalized storytelling experiences and a chocolate food truck ...

We're officially starting the most wonderful time of the year, and it’s always fun to add to the magic of Christmas. There's holiday baking, snow on the ground, fireplaces all aglow, wrapping presents ...

Santa Claus is coming to town — but not before his elves make a guest appearance. Hot Dog, Pickle, Sprinkles, Mr. Elf — all of these are names that children around the world have given to their ...

We all know the drill when it comes to Elf on the Shelf. For 24 days, the elf “moves” around your house, making mischief and supposedly keeping an eye out for Santa. But this is the age of posting ...

Editor’s note: This story may contain spoilers for prying little eyes! For better or worse, parents around the world are welcoming Elf on the Shelf into their homes this month. But one California mom ...

Editor’s note: This story may contain spoilers for prying little eyes! I have successfully resisted the siren song of the Elf on the Shelf for seven years now. At first my kids were too young to ...