Measurement insights are a key part of optimizing your customer experience. At every step in the journey, it is critical that you understand what consumers are doing and how your channels and touch ...

This ebook, based on the latest ZDNet / TechRepublic special feature, explores how you set up an analytics infrastructure that sees around corners and gives you options to avoid a head-on crash. Read ...

Descriptive analytics is the process of analyzing data to find trends and patterns that support decision-making, monitoring, and other initiatives. It's the most fundamental building block of data ...

We’ve all heard the phrase “data-driven decisions” in reference to organizational leaders aspirations' to use hard facts and figures to inform their business decisions. In higher education, the core ...

Here we explore the ways predictive analytics and prescriptive analytics are being used in the call center today, and trends to watch for tomorrow. Predictive analytics can help evaluate behavioral ...

The integration of big data into business analytics has transformed how organisations gather and interpret large volumes of data. Big data includes a broad spectrum of structured and unstructured data ...

In today's data-driven world, businesses depend on the ability to transform raw data into meaningful insights. Business analytics is the process that enables organizations to make informed decisions, ...

Prescriptive analytics has become a real competitive advantage for marketers. Here's why. Analytics has long been the backbone of marketing success. Analytics enables marketers to make data-driven ...

There is no doubt that the digital transformation age is here. Thanks to trends accelerated by the pandemic, every company is now a digital company. The question is which ones are riding this ...