Your customers are the most important part of your business. It’s their feedback, interest and needs that drive sales, promote products and further brand reach. If you provide poor customer ...

PROVO, Utah & SEATTLE--(BUSINESS WIRE)--More than 60% of customer experience leaders expect that AI will give them a competitive advantage, indicating that AI is poised to make a significant impact on ...

In the competitive landscape of plumbing contracting firms, customer focus plays a pivotal role in determining the success and longevity of a business. The plumbing industry demands more than just ...

An often-overlooked competitive advantage in business isn’t your technology stack, market share, or even your talent pipeline—it’s your leadership team’s customer obsession. As someone who recently ...

The 21st century has seen a shift away from the company that’s “selling” and toward the consumer that’s “buying.” Business practices, like PR campaigns, have had to transition in kind to stay relevant ...

Required Reading: Journey Mapping Must Bring Customer-Focused Change In their new book, How Hard Is It to Be Your Customer? Using Journey Mapping to Drive Customer-Focused Change, co-authors Jim ...

According to Salesforce’s 2019 “State of the Connected Customer” report, which surveyed over 8,000 consumers and business buyers worldwide, 84 percent of customers say the experience a company ...

Marketing "is the whole business seen...from the customer's point of view," the legendary management consultant Peter Drucker wrote in his The Practice of Management. Drucker also noted that profit is ...

Sometimes it starts with finding out about a project your client or customer is working on without your involvement, or learning that they are using another supplier for something your company could ...

When TransUnion says innovation can come from anywhere, they mean it literally. After all, the information and insights company has teams located across 30 countries — and according to Deepika ...

“Giving the customer what they want” has long been a hallmark of the sales and marketing functions of any business. But today, with a greater focus on (and expectation) of superior customer service at ...

Maya Moufarek, founder of Marketing Cube, spent more than 15 years working for companies like Google and American Express before launching her own growth consultancy. Today, her London-based firm ...