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In the retail ecosystem, securing and cultivating customer loyalty is not just a strategy; it's a vital lifeblood for sustained growth. With the cost of acquiring new customers outstripping the ...

We are at a watershed moment in retail, consumer goods, manufacturing, travel and hospitality, and any business that thrives on customer loyalty. During the pandemic, consumers all around the world ...

When organizations take stock of which practices do the most to boost or protect the bottom line, customer loyalty programs should be near the top of the list. Industry logic says that it typically ...

COLUMBIA, Md.--(BUSINESS WIRE)--Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer experience management (CXM) company, has released its 2021 Loyalty Barometer Report. This ...

With an ever-changing digital landscape, it's critical for marketers to use data-driven personalization to shape loyalty programs and promote CX. Companies offering loyalty programs to their customers ...

Creating loyal customers is an essential part of relationship marketing. Among their many benefits, loyal customers are ...

Brands used to crave customer loyalty. They threw perks like free baggage to repeat airline passengers, along with free upgrades or even bigger discounts. All of it to buy loyalty. But increasingly, ...

High-performing customer loyalty programs, while complicated to operate, have proven to be well worth the effort. Several successful airline loyalty programs have a higher valuation than the ...

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