LEGO ‘SMART Bricks’ will roll out in LEGO Star Wars sets as early as March 2026, per LEGO’s official press release. In barest ...

LEGO introduces revolutionary screen-free SMART Play technology at CES 2026, bringing interactive sounds and lights to ...

While the LEGO Mario builds have some interactive elements, Smart Play takes it to the next level. Only the individual LEGO ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

Benson also confirmed that the new initiative contains no artificial intelligence at all, as well as no camera.

Professional LEGO artists share insight into their large-scale builds, what it's like to tour and what they hope people find ...

LEGO has unveiled a huge change to its iconic building bricks that bring your creations to life. The popular Danish toy brand ...

Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive ...

The LEGO Group has introduced LEGO SMART Play, a revolutionary platform that brings LEGO creations to life with responsive ...

One of the kits from the first wave of LEGO's 2026 products is a unique gaming set that supports three distinctive builds ...

The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start ...