PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Christmas magic is sneaking back into your home! It’s that time again for your mischievous little scout elf to come ...

If you prefer to go the colorful, printed route for your Elf on the Shelf's mask, use some leftover Christmas fabric, twine, and a glue gun. This tutorial goes step-by-step, making this a perfect, kid ...

Editor’s note: This story may contain spoilers for prying little eyes! The magical Elf on the Shelf watches over kids and lets them know Christmas is coming — which means parents make a mad dash each ...

Editor’s note: This story may contain spoilers for prying little eyes! So please take care before reading. December may be the most wonderful time of the year for kids, but it's certainly exhausting ...

The magical "Elf on the Shelf" is celebrating 20 years of moving around homes during the holidays. The "Scout Elves" ...

Day 6 of Elf on the Shelf crafts is here! Join Jinx and friends as they get creative with paints and fun activities for kids.

In the suburbs of Atlanta, however, two young girls anticipated a little elf named Fisbee most of all. Throughout their ...

ASTON – The premise is almost as old as time. Nice children get toys from Santa and naughty children find coal in their stockings on Christmas morning. Thanks to toy designer Joshua Murphy, naughty ...

For its 20th anniversary, "The Elf on the Shelf" is offering a wide range of limited-edition products, including an anniversary collectible.