I am a fan of Conversion Rate tracking. Composed of two basic retail measurements, sales dollars and shopper count, the ratio between these two measures can speak volumes about the performance of a ...

I track conversion rates on our website. A consultant says I need to track take rate, too. What is take rate, and should I care? —Shari Rosen Conversion Rate is the ratio of the people who took a ...

Opinions expressed by Entrepreneur contributors are their own. A universal business message spanning all industries is their desire for website visitors to take action. It doesn’t matter how that ...

John Readman is the CEO of ASK BOSCO, which gives online retailers and marketing agencies the power of AI predictive marketing analytics. From digital ads to SEO campaigns, marketing teams pour a lot ...

Opinions expressed by Entrepreneur contributors are their own. It’s one thing to get people to visit your website. It’s quite another to attract qualified leads who will ultimately turn into paying ...

That was Mark Andrews' candid reaction after dropping a two-point conversion in the final two minutes of the Ravens' divisional-round playoff game against the Bills last season. Down 27-25 and with ...

During the 2014 Formula One season, Nico Rosberg qualified on pole position 11 times. However, he was only able to convert three of those poles into wins. Those disappointing race performances, in ...