The offering directly matches TV ad exposure to travel bookings, helping advertisers optimize campaigns and prove return on ...

Comcast and Adara, a RateGain company acquired in 2023, have launched a service that connects TV and streaming ad exposure to actual travel bookings. The ...

Xfinity's 2026 Super Bowl commercial takes viewers back to Jurassic Park – and imagines a universe in which things didn't go ...

Xfinity is bringing out the dinosaurs for its 2026 Super Bowl commercial.

Today Comcast Advertising, the advertising division of Comcast, and Adara, a RateGain company, announced a first of its kind partnership bringing deterministic-based measurement for TV and streaming ...

“Buyers no longer need to patch together media plans,” said James Rooke, Comcast’s president of advertising, in a statement, of the cross-channel solution. The solution also attempts to address a ...

In this team episode of the MadTech Podcast, ExchangeWire head of marketing Grainne Reid is joined by head of content John Still and COO Lindsay Rowntree. They look at Apple Maps moving towards ad ...

NEW YORK — It’s being hailed by Comcast Advertising as “a step change for the advertising industry.” What, precisely, does that mean? Agencies and brands can buy targetable, biddable ads on linear TV ...

SKTV is an impactful new lead generation solution for small and mid-sized service businesses throughout the U.S., with the ability to view TV and other paid media results together and adjust as needed ...

Comcast is taking a little time out of the telecast of Super Bowl LX on NBC to conduct some business. The cable giant, which is also NBC’s corporate parent, will run a 60-second commercial for its ...