Microsoft’s report makes it clear that hackers really aren’t into espionage: 52 percent of the attacks its cyberdefense teams ...

A Position 1 ranking only matters if your result resonates with users and earns clicks. That’s why optimizing your click-through rate (CTR) is just as crucial as climbing the search results. By ...

Falling CTRs, rising CPCs, and shrinking reach signal creative fatigue. Learn how to spot it early and use data to extend ...

High CTRs don’t always mean success. Focusing on qualified clicks and impression-based metrics can lead to stronger ROI and ...

Users are less likely to click on search result links when an AI-generated summary is presented, according to new data from Pew Research Centre. According to the report, which surveyed 900 US adults ...

Even when it ranks in Position 1, Mail Online loses over half its clicks when AI Overviews appear in Google’s search results. Calling the click-through rate (CTR) “pretty shocking” Carly Steven, SEO ...

We’re in the middle of a digital health boom — a market valued at $180B projected to grow to $549B by 2028 — and the potential to make nutrition care more accessible is exciting. But something’s ...

If you want to go into advertising, get a computer science degree. Why? “Madison Avenue is increasingly a bastion of geeks: computer programmers, data heads and quantitative analysts,” The Wall Street ...

SINGAPORE, May 16, 2025 (GLOBE NEWSWIRE) -- As global e-commerce gears up for a series of major shopping seasons, EngageLab, a leading customer engagement solutions provider recently launched two ...

Since the arrival of the internet and online marketing, measuring and analyzing certain metrics has been essential for those wanting to attract audiences and sell online. Figures like click-through ...

Google has confirmed a "rare" bug with Google Ads reporting where it can lead to over-reporting click-through rate percentages. Brad Geddes posted about the issue on LinkedIn, and Ginny Marvin, the ...