Now, AI has disrupted the whole process. Today, brand consultants feed AI vast datasets, social listening signals, customer ...

Back in the spring of 2020, as the world was shutting down in response to the outbreak of COVID, few knew what the future would hold. For the experience and events industry, questions were being asked ...

A look at how hospitality brands like The Swag, Grand Hotel, Bolt Farm, and The Lodge at Torrey Pines turn storytelling into ...

Today's customers often value experiences over products and are drawn to brands offering outstanding experiences that encompass the shopping process, customer service, product usability, brand culture ...

NASHVILLE, Tenn. & CAMBRIDGE, Mass.--(BUSINESS WIRE)--According to Forrester’s (Nasdaq: FORR) Brand Experience Index (BX Index™), both customers and noncustomers are more likely to purchase from, ...

While historically, many retail organizations left “brand” to the marketing and creative teams, the industry leaders and innovators realize that their brand needs to be embedded in every possible ...

Although it can be difficult to predict behaviour during this prolonged period of uncertainty as new variants of coronavirus persist, one thing has stayed constant: People want to connect with each ...

Rebrands represent an incredible opportunity for growing brands to ensure their visual identity and overall brand experience accurately reflect their values and positioning. Rebranding represents an ...

People not only expect ease and convenience, they put a lot of value on how a brand makes them feel. We all have to get a little more scrappy when faced with economic downturns, and yet many consumers ...

Automakers are building “brand experience centers” to pitch their vehicles to consumers without the hard sell of a showroom. By Brett Berk Out: simple auto showrooms. In: the “brand experience center.

NASHVILLE, Tenn. & CAMBRIDGE, Mass.--(BUSINESS WIRE)-- According to Forrester’s (Nasdaq: FORR) global Customer Experience Index (CX Index™) 2025 rankings, ongoing challenges that drove last year’s ...