Fabrice Canel, long time Microsoft employee and the Bing Search Product Manager, said the way you optimize for AI Search is by following SEO guidelines. He echoed Google's statement that doing normal ...

Microsoft Bing is testing a new home page design where it promotes its AI-powered search and answer engine, Copilot. It seems ...

Bing published a blog post about how clicks from AI Search are improving conversion rates, explaining that the entire research part of the consumer journey has moved into conversational AI search, ...

Bing now supports the data-nosnippet HTML attribute, letting websites exclude specific page sections from search snippets and AI-generated answers in Bing. Websites can exclude selected sections from ...

Duplicate content can hurt your visibility in AI Search. Fabrice Canel and Krishna Madhavan from Microsoft explained that when content is duplicated, AI systems struggle to interpret signals, which ...