Next week is Women’s Equality Day, which commemorates the adoption of the 19th Amendment and the beginning of women’s right to vote. As a Korean American woman, a mother and a leader in tech, building ...

AI can help mitigate bias in advertising – but it’s still early days. On Wednesday, IBM Watson Advertising and the 4A’s released findings from a six-month research project that used AI to analyze data ...

For the past five years, a small startup called Ad Fontes Media has been categorizing publications based on their bias and allowing advertisers to buy ads with its data. The aim is to restore a common ...

The relationship between news and advertising is strained, to say the least. And it’s only getting worse, as misinformation proliferates and AI-generated writing hits the mainstream. Against that ...

IBM Advertising launched an initiative on Monday as part of the Cannes Lions festival. It brings together agencies, brands, and other leaders to generate awareness and take action toward mitigating ...

One reason pay-per-click (PPC) marketing is so challenging is there isn’t one right answer to any problem. However, if you rely too heavily on Google Ads strategies that seemed successful early in ...

The news: Brand bias leads most shoppers to buy from companies they’re already familiar with, making it difficult to attract and convert new customers. 84% of purchases by consumers worldwide are ...