Behaviorism was born from research done by Ivan Pavlov in the late 19th and early 20th centuries. Pavlov’s research into animal digestion led to the recognition that the animals that were being ...

Organizational behavior refers to the way that people, either as individuals or in groups, behave within the context of an organization. Psychological theories, meanwhile, seek to explain the reasons ...

As a doctoral student and professor of psychology, John Watson studied the behavior of animals. He especially was interested in stimulus-response reactions to various situations, such as rats going ...

Dr. Meyer Friedman, who developed with a colleague the theory that the “Type A” behavior of chronically angry and impatient people raises their risk of heart attacks, died April 27 after a short ...

Ask students what or who they associate with a particular product -- name a brand of athletic shoes, for example, or a certain soft drink or car. If students name a personality, icon, or abstraction ...