People don’t often click on banner ads these days—at least not on purpose, anyway. In fact, many internet users actively go out of their way to never see advertisements. Ad blockers create all kinds ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Will Braithwaite, marketing manager at Jun ...

Imagine a world where every need is met right away. Your thermostat knows exactly where to set itself. Your car’s sound system knows which song to play, when. Your grocer already knows your preference ...

Using segments in Google Analytics can be a powerful way to track multiple campaigns. Segments define and track particular sources of traffic and you can set them up directly from the dashboard of ...

Banner ads are the fuel that drives the Internet. Every website needs a way to pay for its hosting and development costs, a way to compensate the owner for his or her time and energy. Most websites ...

Banner advertising helps companies retain customers by bringing them back to a company's Web site faster and encouraging them to spend more. Total spending on Internet advertising now exceeds spending ...

These cryptic words, presented in a 468-by-60-pixel image, appeared 30 years ago in the online edition of Wired magazine. This first banner ad invited users to “click” in an era when advertising was ...

Banner ads are the most ubiquitous form of marketing on the Internet. Since the days of Geocities and MySpace, banner ads have peppered the World Wide Web, advertising everything from free iPads to ...

On October 27, 1994, I watched history unfold as the first-ever digital banner ads ran on HotWired.com. Roughly a dozen ads went live that day, catapulting the world of advertising into a new era. As ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. The first banner ad was ...

A quick test: how many of you can name the product being advertised in the banner ad at the top of the page? Chances are, the ad's presence didn't even register with most seasoned web browsers. But ...

The Viera Connect or Smart Viera feature on new Panasonic TVs now includes a banner ad that pops up every time you turn on the TV. Here's how to disable it. David Katzmaier Editor in Chief David leads ...