There’s something wrong with the state of B2B landing pages. According to CMO Council, almost 80% of B2B marketers are not satisfied with their current levels of customer conversions. One major factor ...

I’ll tell you what, let’s treat this article introduction like its own landing page and make it quick, clear and concise. Here are seven reasons your B2B landing pages are failing to drive enough ...

“Relevance” is the mantra for today’s B2B content marketers. Look beyond the content, however, and you’ll see other changes transforming another key to any successful lead generation campaign: the ...

You paid good money for that visitor, but it’s wasted unless that landing page can deliver the goal you have for the campaign. Great, but what should those goals be? Let’s look at four common goals of ...