Forbes contributors publish independent expert analyses and insights. I am a Customer Experience Futurist, Author and Keynote Speaker. In the age of COVID, all businesses have been forced to transform ...

SCOTTSDALE, Ariz., Oct. 20, 2021 /PRNewswire/ -- Discount Tire, the world's largest independent tire and wheel retailer, has partnered with InMoment®, the leading provider of Experience Improvement ...

Claudio Saes is a partner and telecom practice leader at Bell Labs Consulting, a group of the award-winning Nokia Bell Labs. The telecom industry is going through a lot of challenges, as I described ...

The patience for “spray-and-pray” emails is continuing to shrink, and sophisticated B2B buyers are increasingly expecting and demanding relevant and targeted messaging. Ernan Roman, President of ERDM ...

See why last-click attribution falls short in complex B2B journeys and how multitouch attribution models provide clearer ...

Find out more about Technology does not generate value on its own, but rather when integrated into customer processes, don't ...

When developing an e-commerce website to sell products to other businesses (B2B), your goal shouldn't be that different from ...