MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Treasure Data, the Intelligent Customer Data Platform (CDP) built for enterprise scale and powered by AI, today announced its recognition as a Strong Performer ...

The Business-to-Business or B2B business model refers to a commerce transaction between businesses. In this model, one business provides products or services to another business, as opposed to selling ...

Human expertise essential. AI cannot replace the trust, collaboration and human-led decision-making crucial in B2B customer experiences. AI enhances, doesn’t replace. AI offers powerful real-time data ...

See why last-click attribution falls short in complex B2B journeys and how multitouch attribution models provide clearer ...

CAMBRIDGE, Mass.--(BUSINESS WIRE)--HubSpot, Inc. (NYSE: HUBS), the customer platform for scaling businesses, announced today that it has entered into a definitive agreement to acquire Clearbit, a top ...

It is only natural with consumer tech reaching a saturation point that investors are now viewing B2B tech as the next frontier in innovation and growth. But for B2B tech vendors, everything is not so ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In today's dynamic business landscape, many companies often find themselves at a crossroads.

B2B go-to-market teams that use intent data—information generated by potential customers' online research and content-consumption activities—are much more likely to report being successful with their ...

Salesforce, Google Cloud, and UiPath to be honored as recipients of Forrester's 2025 B2B Awards ...

With a management-consulting spine and agency muscle, MarketBridge says it has cracked the code for B2B growth. CEO John ...

ZoomInfo had a rough 2023, but its fortunes are turning as Artificial Intelligence technology is driving a new business line for them. Data will be the fuel for AI, and companies with unique and ...

Treasure Data is a Strong Performer in The Forrester Wave™, recognized for “its abilities for AI-enabled real-time engagement” Treasure Data, the Intelligent Customer Data Platform (CDP) built for ...