Ahead of the Goodwood Festival of Speed next week, Ariel has unveiled an almighty evolution of the already crazy Ariel Atom 4R. How crazy is crazy? Well, the 4RR takes its Honda Civic Type R-sourced 2 ...

The Ariel Atom is one of those cars built from the ground up for the select few. And by that I don't necessarily mean the filthy rich, as it's not excessively expensive ($83,750 will land you one in a ...

View post: Volkswagen Admits EV Buyers Never Wanted to Drive a Spaceship In a world where too many new cars try to be all things to all people, Ariel Motor Company and its lightweight, hopelessly ...

A lightweight, minimalist approach to speed has long been Ariel’s signature, and the company is marking 25 years of the Atom with a special edition built purely for the track. The new Ariel Atom 4RR ...

Frankly, even among car enthusiasts, Ariel isn't a particularly well-known brand. That Top Gear meme is more than 20 years old now, and horrifying as that is, it's also a sign of the times. Ariel has ...

Chase Bierenkoven is a gearhead and writer based in Denver, Colorado. As the family lore goes, Chase's first word was "truck." Cars have been a problem ever since. By 16, Chase was spending his ...