Lodestar UM, an Omnicom Media India agency, has been awarded the integrated media mandate for Amazon Music. The win follows a ...

Advertising on Amazon is getting more complex, with an ever-growing list of targeting options. At the core of it all? Match types. Understanding how they work is essential to making your ad spend ...

Amazon is letting advertisers get their audio spots in front of more ears through an expanded pact with iHeartMedia for programmatic ads. Under the deal, users of the Amazon DSP (demand side platform) ...

AUSTIN, Texas--(BUSINESS WIRE)--(NASDAQ: AMZN) — At unBoxed 2024, Amazon Ads introduced AI creative studio and Audio generator, two new generative AI tools designed to lower creative barriers and ...

Amazon’s AMZN Ads helps brands connect with customers across many platforms, including Prime Video, Twitch, IMDb, live sports like the NFL and NBA, Amazon Music and popular sites like Pinterest and ...