Amazon has cut its overall number of private label brands to less than 20, The WSJ reported Thursday. According to information disclosed in a 2019 legal proceeding, Amazon offered about 158,000 ...

Amazon continued to tinker further with its grocery offering on Wednesday when it introduced Amazon Grocery, a new private-label moniker that consolidates its existing Amazon Fresh and Happy Belly ...

SEATTLE, October 01, 2025--(BUSINESS WIRE)--Amazon (NASDAQ: AMZN) today announced the launch of Amazon Grocery, a new private label brand featuring more than 1,000 high-quality food items rated 4 ...

One of Amazon’s recent approaches to sustainability includes the Climate Pledge Friendly initiative, which Amazon launched in 2020. In April of this year, Amazon announced it added four more ...

Ben Fox Rubin was a senior reporter for CNET News in Manhattan, reporting on Amazon, e-commerce and mobile payments. He previously worked as a reporter for The Wall Street Journal and got his start at ...

Amazon has been doubling down on its private label business in recent months, though many of its own brands aren’t easily identifiable to consumers as they don’t indicate they’re Amazon-made products.