Kraft Heinz partnered with Pernod Ricard brand Absolut Vodka to launch a limited-edition tomato vodka pasta sauce this week in the U.K., according to information shared with Marketing Dive. An ...

ABSOLUT vodka has unveiled its latest limited edition bottle: ABSOLUT denim. The denim sleeve which covers the bottle features a zipper on the back, and was designed by Brooklyn-based Loren Cronk. The ...

Absolut Vodka announced the Limited Edition Andy Warhol bottle, a design celebrating the brand’s collaboration with Andy Warhol. The offering embodies the brand’s commitment to supporting all things ...

To celebrate the epic conclusion of Universal Pictures' global cinematic sensation, Absolut introduces new "Absolut-ly Wicked Good Cocktail Collection" in partnership with Paris Hilton "I sliv for ...

Rival vodka brands Smirnoff and Absolut are both out with new limited-edition bottles — but one is taking a highly localized approach, while the other is pushing a global unity theme. Smirnoff parent ...

Pernod Ricard has unveiled the latest packaging activation for its Absolut Vodka brand in the UK. The packaging comprises a… Stay ahead with unbiased news, expert commentary, and in-depth features on ...