Long painted fingernails tapping softly on a wooden brush. The crisp crinkle of plastic wrapping on a bar of soap. Slow inaudible whispers into a high-quality microphone. These are just a handful of ...

Is this what would have been called “fetish” in the ’90s, but the modern world sees it for its wellness-friendly benefits? I wonder to myself as I research ASMR beauty content, from whispering beauty ...